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Ag Equipment Intelligence

Access the best farm equipment industry information available. Keep up-to-date on the major farm equipment industry trends, financial news that signal general economic health of dealers, full line and short line manufacturers. Equipment sales (new & used), earnings, dealer consolidations. Evaluation of land prices, international news and long term equipment trends.

Here's what you get with your Ag Equipment Intelligence subscription.

Ag Equipment Intelligence


Harness the farm equipment industry's news, information and analysis authority. The most comprehensive powerful resource for the farm equipment industry, Ag Equipment Intelligence is constantly gathering intel, analyzing data and presenting un-biased inferences gained from deep within the industry to give you a strategic advantage in your business.

Ag Equipment Intelligence helps you establish baselines and spot trends that are impacting your business every day. Each issue is packed with inside stories from some of the top ag equipment industry analysts, consulting groups, dealers and manufacturers worldwide.



Each month, in addition to the Ag Equipment Intelligence newsletter you'll also receive your own copy of the Dealer Sentiments & Business Conditions Update sent to your email inbox, monitoring and reporting the ongoing farm equipment industry trends in North America that often go unnoticed. This 25-page report provides real-time sales intelligence from North American farm equipment dealers, the latest on manufacturer incentive programs, pricing trends, new and used equipment inventory availability and more:

Monthly sales growth vs. previous month and previous 2 years

  • - Overall & by major brand

  • - By 10 U.S. regions & Canada

  • - By 12 equipment categories

  • - Dealer results vs. expectations

Current order growth vs. previous month and previous 2 years

  • - Order growth in overall equipment

  • - New combine order intentions vs. previous year

  • - Average order growth by brand

  • - Average order growth by 10 U.S. regions & Canada

Current year sales outlook

  • - By major brand

  • - By 10 U.S. regions & Canada

Current trends in:

  • - Price contribution to sales

  • - Manufacturer incentives

Used equipment pricing

  • - Tractor & combine values vs. previous year

  • - Tractor & combine values vs. previous month

Equipment inventories

  • - New equipment backlog

  • - Used equipment backlog

  • - Used combine backlog

Dealer Commentary

  • - Monthly sales

  • - Used equipment inventory

  • - Biggest 'surprise' of the month

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The 4-page executive summary provides concise analysis and main conclusions of the full monthly report, saving you time while still giving you the valuable information you need to make better business decisions.



This 48-page special management report is published each October and sent only to Ag Equipment Intelligence subscribers, providing a comprehensive and in-depth analysis of key developments and trends of the past year, and insightful forecasts and commentary for the year ahead.

It features Ag Equipment Intelligence's primary research of trends at the dealer level, and breaks out dealerships by country, by region, by equipment brand and size of the dealership. It also includes in-depth North American farm equipment industry retail sales & inventory data, used farm equipment pricing and inventory analysis, expert analysis of industry trends and other focused topics that impact ag equipment sales.

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Big Dealer Report


A collaboration between Ag Equipment Intelligence and the Machinery Advisors Consortium, the annual 'Big Dealer' Report is the only report of its kind that provides the industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on their business.

The result of a yearlong, ongoing examination into the dealer landscape, this report features:

  • - A complete listing of 'big dealers' by number of locations and major brand
  • - A look at shortline brands and other equipment carried by these dealers
  • - Details behind the changes among large dealerships
  • - The most up-to-date merger and acquisition news on North American "big dealers"
  • - In-depth coverage of major dealer M&A events during the prior year
  • - Commentary and perspective on emerging industry trends
Special Reports


Each year the editors at Ag Equipment Intelligence produce two special reports covering specific trending topics in the farm equipment industry. Previous special reports include "Benchmarking No-Till Farming in the U.S.," "Agriculture & Farm Equipment Market in South America," "Bio- Fuels: Possibilities and Potential for Ag Equipment," "The Agricultural Equipment Industry in China" and "Russia, Ukraine and Kazakhstan: The State of Farm Technology in the Commonwealth of Independent States."



Need to check industry sales or trends but don't have your issue with you? No problem. All Ag Equipment Intelligence issues and special reports are available for online viewing and are available only to Ag Equipment Intelligence subscribers in good standing. Online all the time, get information to drive your business decisions when you need it.

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You'll be auto-registered for the Ag Equipment Intelligence Podcast series, the best audio source for in-depth knowledge on the state of the farm equipment industry. Listen to audio versions of each On the Record newscast episode. Receive automatic notification of future On the Record podcast episodes as they are released, as well as other episodes focusing on a variety of topics critical to the ag equipment industry.

On The Record


The talk of the ag equipment industry, Ag Equipment Intelligence's On the Record video newscast delivers 'hot off the press' industry happenings from every corner of the industry. You'll be auto-registered to receive each episode as soon as they are released, and watch past episodes at your own convenience.

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Do you already have a login account registered with us, but want to add an Ag Equipment Intelligence subscription?  LOGIN HERE to retrieve your account and then complete the subscription process there.

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The latest news, analysis and information for the ag equipment marketer. * 

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Delivered once per week on Sunday as a summary of the week's hottest stories. * 

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